EXCLUSIVE MASTERCLASS with PAT MCGRATH LAB

AOFM Students Unleash Their Inner Artist with Pat McGrath Labs at Selfridges

In a highly anticipated event that brought together the cutting-edge of beauty and aspiring talent, AOFM (Academy of Freelance Makeup) students were granted an exclusive masterclass with the legendary Pat McGrath Labs at the prestigious Selfridges luxury department store on Oxford Street, London, on July 9, 2025.

This extraordinary opportunity allowed AOFM’s dedicated students to immerse themselves in the world of “Mother” Pat McGrath, widely hailed as the most influential makeup artist in the world. The masterclass, led by an elite team of Pat McGrath Labs’ Pro Artists, delved deep into the brand’s iconic aesthetic and revolutionary product formulations.

Against the opulent backdrop of Selfridges’ renowned Beauty Hall, attendees witnessed live demonstrations of the brand’s signature techniques, learning how to achieve the audacious, high-fashion looks that have graced countless runways, magazine covers, and celebrity faces.

This exclusive masterclass reinforces AOFM’s ongoing commitment to providing its students with unparalleled educational experiences and direct access to the beauty industry’s most esteemed names. By fostering collaborations with visionary brands like Pat McGrath Labs, AOFM ensures its graduates are not only technically proficient but also creatively inspired and equipped to thrive at the highest echelons of makeup artistry.

The day was an electrifying fusion of education, inspiration, and high glamour, empowering the next generation of makeup artists to push boundaries and create their own legendary looks.