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AOFM Grads backstage for Belstaff @ Milan Fashion Week

Established in England in 1924 as an outerwear firm, Belstaff has recently been re-launched as a contemporary luxury brand. Still rooted in the label’s motorsports heritage, the men’s collections explore a new sense of rugged elegance, with high-quality fabrications and refined shapes. The Men’s SS15 presentation collection pays homage to 1960s British motorcycle culture when a rebellious youth challenged the status quo. Belstaff brings this to the modern day with iconic silhouettes adorned with vintage badges, pins and studs & bit of rock n’ roll attitude.

Our graduate AOFM PRO team were tasked to keep the hair and grooming in keeping with the Belstaff principles: sport everyday  cool.  Our hair team created a matt gritty texture to the hair to denote the rider after a long adventure when finally at rest, then removes his helmet. A slightly sticky appearance was absolutely correct, and the viewer could imagine the models had just that moment rode in on their Triumph or  BSA.  The skin was prepped with Dermalogica Ultra calming cleanser, followed by Dermalogica Anti Oxidant Hydro Mist and Dermalogica Active Moist. Lucas Pawpaw ointment was applied to the lips although this was patted off before the models presented.  The skin was given the most trace Bobbi Brown foundation to barely-there even the colour, and a pop of bronzed applied to the nose, temple, cheeks and chin. After all these undone models are to the eye rugged outdoor adventurers.

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